Unite and Rule exists to EMPOWER businesses through membership and mutual recommendations via web site linking, to take control over their search engine optimisation, thereby reducing dependability on SEO (Search Engine Optimisation) companies and paid online advertising methods, when seeking better ranking in search engines.
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When you are approached by a Search Engine Optimisation consultant – an SEO – who claims they can help you improve your Search Engine Rankings, they probably try to do just that. Naturally they want you to pay them every month – month in, month out.
However, because of the very nature of search engines, in reality, it is very difficult for most SEO’s (if not impossible to improve your rankings. This is because of these facts:
Whatever you do to improve your rankings – and whatever money you are prepared to spend on it – Please always remember these facts. They will help you ask the right questions when an SEO tells you that they can get you on the top of page one ‘tomorrow’, if only you part with your money.
So why are SEOs so often ‘economical with the truth’? You can answer this question by putting yourself in their shoes.
You would then know that no web site, however good the coding is, would be ranking if there are no links pointing to it. Therefore, a linking strategy would be a must, for your service to your customers – without it, you wouldn’t be able to deliver!
Perhaps you would start calling or emailing owners and masters of good quality web sites and beg them to put a link on their sites, pointing to your clients’ sites. – A daunting task! After the first day of indifference or rejections, you may have secured one link for one customer – maybe even two at a push. The trouble is, you need hundreds of clients, who will all need hundreds of links for your services to have any effect and value to your clients.
You buy or develop software for electronically placing loads of links and/or buy access to the thousands of web sites (link farms) which have been set up with the sole purpose of selling links to companies like yours. You hope that these links (based on quantity rather than quality), combined with other optimisation work you do (on site optimisation) will give your clients a boost.
As you can demonstrate to your clients how many thousand links you have uploaded – all pointing to your clients’ web sites. You may explain to your clients that SEO is a waiting game, and that patience is a virtue. In the meantime, you are making profit from your clients advance payments.
However, the links you are providing are not working! Manipulating links are cracked down on hard by the search engines. And RELEVANT search results are the life blood for the search engines. So with Google in the lead, the search engines are aggressively developing software to fight dodgy linking –and the most powerful weapon they have is to penalise web sites that use these links, by giving them a worse ranking than they would have without the links.
You will soon get impatient customers complaining about lack of performance – but incredibly, a growing number of your clients are happy – some of them, because your other work on their sites (on site work such as coding, meta tag optimisation, keyword density optimisation etc.. ) is working in their favour. Others just don’t know how to check their sites performance, and assume you are doing well for them. These customers are your bread and butter. They loyally pay their monthly fees, and their number grows – as does the number of clients with bad experiences.
But hey, you now have a good, profitable business, and let’s face it: You have to accept a bit of collateral damage! After all, you have a growing number of clients who – when asked – would sing your praises. And that’s enough for you to gain some momentum in your business, as you can use them as positive references.
Not only have these companies lost the fee they have paid you, they have also lost business due to the lower ranking.
So you don’t have to have these victims on your conscience.
So how do you improve your rankings without taking the risk of being penalised by search engines – and without having to pay for a risky SEO service?
Well – the ON SITE optimisation, YOU are in control of. This deals with the coding and content of your site. Any good web designer can help you with that. So this is relatively easy to address.
The OFF SITE optimisation is the difficult part. This is where Unite & Rule comes in. You – or your web designer on your behalf - can request one-way links from your fellow members. They will be obliged to honour your request – that’s part of being a member. They will also know that you are an honourable business worth recommending (via a link) because membership requires a good credit rating.
The links they provide are exactly the type of links which tell the search engines that your business/web site is popular, and that it deserves to rank high.
Each one of these links is worth thousands of link-farming links. This is because they have been manually and deliberately added to sites with good, genuine page rank, one by one.